I've really been enjoying the Highlander Grogg. When you first open the bag, the scent is strong. However, it smells awesome after it's ground and the flavor of the brewed coffee was wonderful! The flavoring was not nearly as strong as I thought it might be when first opening the bag....which is perfect for me.
Also - I've been really enjoying it as an iced coffee in the afternoon ...with the left over coffee in the pot that I didn't finish from the morning.
So - it's been a great choice!