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News and Site Information. HEADING_TITLE
SCAA Reveals World's Best Coffee   Date: Saturday 12 May, 2007
News Summary:
Panama's Hacienda La Esmeralda Wins an Unprecedented Third Consecutive SCAA Roasters Guild Cupping Pavilion Competition

News Content:
Press Release Source: Specialty Coffee Association of America

Specialty Coffee Association of America Reveals World's Best Specialty Coffee
Tuesday May 8, 6:15 am ET
Panama's Hacienda La Esmeralda Wins an Unprecedented Third Consecutive SCAA Roasters Guild Cupping Pavilion Competition

LONG BEACH, Calif.--(BUSINESS WIRE)--Panama coffee estate, Hacienda La Esmeralda, reached the highest level of coffee supremacy May 7 when it was recognized for having the world's best specialty coffee for a record third consecutive year. The coffee producer set the mark by winning this year's Specialty Coffee Association of America's (SCAA) 2007 Roasters Guild Cupping Pavilion Competition in Long Beach, Calif. The coffee producer previously won the 2005 and 2006 Cupping Pavilions. The 2007 event took place at SCAA's 19th Annual Conference & Exhibition.

Hacienda La Esmeralda's winning coffee--from the Jaramillo region of Boquete, Panama--was one of 104 of the finest coffees that participated in the three-day international competition.

2007 Cupping Pavilion Results:
1. Hacienda La Esmeralda, Panama
2. El Injerto, S.A., Guatemala
3. Delicafe S.A., Costa Rica
4. Jesus Mountain Coffee Company, Nicaragua
5. Oromia Coffee Farmers Cooperative Union, Ethiopia
6. Ka'u Farm & Ranch Company LLC, Hawaii
7. Carmen Estate, Panama
8. Cafe Importa, Colombia
9. Ka'u Farm & Ranch Company LLC, Hawaii
10. Volcafe Specialty Coffee, Ethiopia
11. C.I. Racafe & Cia S.C.A., Colombia
12. Cafe de El Salvador, El Salvador

More than 30 experienced judges selected the winning coffee by cupping, or thoroughly evaluating the scent and taste of each coffee sample. The judges specifically assessed six distinct attributes of the coffee samples, including: fragrance, aroma, taste, flavor, aftertaste and body.

About the SCAA

Celebrating its silver anniversary in 2007, the SCAA is the world's largest coffee trade association. SCAA members are located in over 40 countries and represent every segment of the specialty coffee industry, from coffee growers to coffee roasters and retailers. The SCAA's mission is to be the recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability. The SCAA's dedication to excellence in coffee is realized through the setting of quality standards for the industry; conducting research on coffee, equipment and perfection of craft; and providing education, training, resources and business services for members. The SCAA's annual conference is held in a different U.S. city each year and is the coffee industry's largest gathering and exhibition.

Note to Editor: Photos of the Cupping Pavilion Competition are available upon request.


Contact:

Specialty Coffee Association of America
Rick Havacko, 562-624-4100
rhavacko@scaa.org

Source: Specialty Coffee Association of America
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